Subtle Use of Cultural Elements

The salsa moment, though brief, is an authentic touch that feels respectful rather than forced. It nods to Latino culture in a way that feels natural and lighthearted, allowing the ad to connect without explicitly focusing on ethnicity or language.

Cultural Relatability Through Humor

The ad taps into humor that crosses cultural boundaries. LeBron doing chores and breaking into an unexpected salsa dance isn’t just funny—it’s a wink to familiar moments in many households, especially with salsa as a nod to Latin dance culture. This approach made the ad accessible and appealing without needing explicit language or cultural cues.

LeBron’s Wide Appeal

LeBron James is a globally recognized and well-loved figure, with a fanbase that transcends demographics. His involvement lends credibility and draws in diverse audiences who admire him, helping the campaign connect with Latinos without relying on a Latino star.

By focusing on humor, relatable situations, and a genuine nod to Latino culture, the ad effectively engaged Latino viewers, showing that cultural appreciation doesn’t always require language or overt representation—sometimes, it’s in the small, authentic touches. 

This was a standout success because it felt truly authentic, managing to include Latino audiences without offending or excluding anyone. Latino viewers felt represented, the general public found it hilarious, and the ad achieved something rare in the advertising world: resonating broadly while respecting cultural nuances.