Blog Post 5: Bad Bunny World Tour
Bad Bunny Skips the U.S. on Tour This week, Bad Bunny surprised fans around the world by announcing his Debí Tirar Más Fotos World Tour, with dates across Latin America, Europe, Japan, and Australia. But one thing stood out: no stops in the United States. That’s a bold move, especially considering just how successful his […]
Blog Post 4: The Art of Understanding Spanglish
The Art of Understanding Spanglish Pero like why tho? According to a Pew Research study, in 2021, a solid 72% of U.S. Hispanics ages 5 and up were either speaking only English at home or rocking English pretty well—up from 65% in 2010. Why? Well, for one thing, there are more U.S.-born Latinos now, with […]
Blog Post 3: The best ad ever
The Best Ad Ever LeBron James, Salsa, and Mountain Dew: How an Ad Mastered Authentic Connection Without Words In May 2021, LeBron James starred in a standout ad for PepsiCo’s new drink, Mountain Dew Rise. Directed by F. Gary Gray, the commercial takes a humorous approach, imagining an alternate version of James’s life if he […]
Landing Page: Sports
SPORTS Fueling Latino Passion for the Game 🎯 From Fans to Family: Latino-Focused Sports Marketing that Wins Why the Latino Market? Latinos are twice as likely to be sports fans compared to non-Latino audiences. 56% of U.S. Latinos watch sports in Spanish, creating massive bilingual marketing opportunities! Latino sports fans spend 20% more on merchandise, […]
Landing Page: Health Care
Health Care A Culturally Aware Approach to Latino Health 🩺 Inclusive, Personalized, & Culturally Relevant Healthcare Marketing Why the Latino Market? Latinos make up 19% of the U.S. population, yet face major disparities in healthcare access. 80% of Latinos believe that healthcare providers should offer Spanish-language resources. 60% of Latino Millennials research health concerns online […]
Landing Page: Non-Profits
NON PROFIT Mobilizing Latino Communities for Good ❤️ Community First: Engaging Latino Donors & Volunteers Why the Latino Market? Latinos contribute $56 billion annually in charitable giving, often prioritizing causes tied to faith, education, and immigration reform. 51% of Latino donors give to organizations that directly impact their community 75% of Latinos use social media […]
Blog Post 2: The problem with lazy spansih
The Problem With Lazy Spanish How Quick Fixes Can Lead to Big Marketing Fails Just because your marketing message resonates in English doesn’t mean it will carry the same meaning or impact in other languages. Poorly translated messages can lead to misunderstandings and even damage a brand’s reputation. A simple copy-paste from Google Translate often […]
Landing Page: Financial Services
FINANCIAL SERVICES Empowering Latino Wealth & Financial Growth 🎯 Your Community, Your Future: Financial Services Built for Latinos Why the Latino Market? Latinos in the U.S. hold $3.2 trillion in buying power—stronger than most global economies! 🌍💰 Despite being one of the fastest-growing home-buying demographics, Latinos are often underserved in financial literacy. 72% of U.S. […]
Blog Post 1: The dangers of “one-size-fits-all” approaches & forgetting about Afro Latino
The Dangers Of “one-size-fits-all” Approaches & Forgetting About Afro Latino How Oversimplification and Lack of Representation Can Undermine Latino Marketing Campaigns According to the United States Census Bureau, as of 2022, Hispanics are the largest racial minority in the country, making up 19% of the population. Yet, many brands still treat the Latino community as […]